The multi-billion dollar beauty industry

This daunting truth certainly affects how we perceive ourselves as well as others. The images we see on tv also determine what we consider to be beautiful and is the driving force towards this search for perfection. We spend thousands of dollars and insurmountable time shopping online or at the malls, purchasing all sorts of beauty products, making nail, hair, facial and botox appointments, reading fashion magazines and taking particular note of what our favorite celebrities are wearing, doing and using to stay slim, youthful and yes, beautiful. skincare

Let’s not forget, that there was once a time when we were all mystified by the beautiful models and celebrities, who flawlessly walked the red carpets and flanked the covers of magazines effortlessly, or at least so it seemed. We dreamed about being them and looking like them, thinking they were born perfectly that way. Thanks to our growing obsession with celebrity-life, the shameless and countless invasions of privacy through reality tv, the social networks and the “tell-all” craze, we now not only have the information and the knowledge but also access to the once “top secret” sometimes extreme, physical enhancers.

Don’t get me wrong, the “pursuit of beauty” doesn’t have to mean a trip to a plastic surgeon, nor is it an elusive commodity accessible to only to the rich and famous. We can all be physically beautiful! The multi-billion dollar beauty industry has made sure to fulfill our every beauty need by bombarding us with a plethora of products and services geared towards making us feel and look younger and more beautiful.The opportunities and resources available to us are endless in this department. We have products that make us look younger, products that make our skin smoother, products that make our stomachs flat, products that make our lips plumper, products that give us fuller hair, products that make our lashes longer and thicker, stylists, eyebrow threaders, makeup artists, fashion trends that change every season, adornments like earrings, necklaces, tattoos, hats etc we all use these things to enhance our personal beauty and attractiveness in some way.

 

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